About us
SkatePro – Where Action Sports Take Off
We are a passionate team of action sports enthusiasts dedicated to helping you pursue your passion, whether you're into scooters, roller skates, inline skates, skateboards, BMX, surf, or winter sports. We're here to support you every step of the way, offering expert guidance and the best possible customer experience.
Founded in 1996, SkatePro has grown from a small startup to a global leader in action sports, reaching over 4 million clients worldwide. With a diverse catalog of over 20,000 unique items, we provide the gear, accessories, and clothing you need to fuel your action sports journey—no matter your skill level. Our mission is simple: support, inspire, and grow.
We support the action sports community by being honest, professional, and genuinely passionate about what we do. We strive to deliver personalized customer service and localize our communication, ensuring that our clients receive the support they need in their native languages. Recognized by e-commerce trust marks in multiple countries, we take pride in our fast, reliable delivery services.
At SkatePro, we believe in inspiring new generations to take up action sports. We sponsor over 250 events each year and have our own team of more than 40 exceptional riders who are spreading the love for action sports around the world. Whether you're a seasoned pro or just starting out, we are here to encourage you to live your passion, build connections, and engage in positive, active lifestyles.
Giving back is a core part of who we are. For many years, we have dedicated time and resources to partnering with non-profit organizations around the globe, all focused on action sports. From bringing sports opportunities to children in less fortunate areas to supporting research on muscular dystrophy, and donating gear to communities in third-world countries with limited access to such resources, we are committed to making a positive impact through action sports.
As we grow, we remain committed to making action sports more accessible to everyone. Our reach expands over 40 countries worldwide, with our headquarters near the vibrant city of Aarhus, Denmark, where you’ll find our physical store and our very own skatepark.
Join us at SkatePro, where your passion is our passion. Together, let's support the action sports community, inspire new riders, and grow the sport we love. We support you—every step of the way.
Memberships and awards
2x winner EY Entrepreneur Of The Year award |
8x winner of the Danish E-commerce Award |
Winner of the European E-commerce Silver Award 2015 |
Trusted Shop (e-mærket) |
Member of Dansk Erhverv (Danish Business Association) |
6x Danish Gazelle award |
Reviews of SkatePro
"Really impressed, great prices and service, easy to return an item wrong size." | |
S. iliffe (Perranporth) | 16/03/2025 |
"Great product, great price. Arrived in a few days." | |
Chris burrage (Hindhead) | 13/03/2025 |
"Item arrived quickly, an very well packaged. Very happy" | |
Simon Airey (Lincoln) | 11/03/2025 |
"Just excellent" | |
James Buckle (Wandsworth) | 11/03/2025 |
"Great service. Arrived in a couple of days. No issues" | |
Jimmy Y. (Sutton) | 11/03/2025 |
"Excellent customer" | |
Timothy Garrett (Towcester) | 11/03/2025 |
"Item is great. Took one star off because had an email to say it would be here on the Friday but then it got stopped and couldn't be delivered. Reason unknown. It was delivered Monday which was a day later than my sons birthday. Still quick delivery to say it isn't coming from the UK and it was also my own fault for not ordering sooner but a little frustrating as wasn't updated about it not arriving Friday. I had to track where it was when it didn't arrive and it said something along the lines of can't be delivered due to good being excluded by GLS terms. No idea what that meant. Product is really good though. My son loves it. Luckily it wasn't his only present so I had to explain it would be a day late." | |
Jennifer Batsford (Melton Mowbray) | 11/03/2025 |
Reply from SkatePro: Hi Jennifer, thank you for taking your time to give us feedback. We're sorry to hear that the product couldn't be given to your son on his birthday. However, even with the one-day delay, the order arrived within the estimated delivery time. The estimated delivery time was Thursday 27 Feb - Tuesday 4 Mar, as you can see in your order confirmation email, and you received it on 3rd March. /Your SkatePro Team |
"Very fast shipping, awesome availability of items! Great service." | |
Joanna Fisher (Par) | 11/03/2025 |
"Overall very impressed, quick delivery and item perfect" | |
Mr p. (Callington) | 07/03/2025 |
"I ordered a CCM visor, it arrived quickly, the estimated delivery was very accurate, and it was well packaged. I sent in a question (to confirm the item was for snr helmets), as it wasn't clarified on line, Skatepro staff got back to me in a couple of days, and were polite and helpful. I am very happy with my purchase, and would use Skatepro again." | |
S. Bromley (Swindon) | 05/03/2025 |