Jeremy, Julien and Vincent grew up together sharing a passion for skateboarding and snowboarding.
Back in 2008 Jeremy was working as an architect for the family business. Even though he has a steady income, he was dreaming of higher values for sustainability, which were values that he had already introduced in his personal lifestyle.
Vincent was fresh out of management school ready to face the real world. Julien was working in marketing at Coca-Cola in Paris. Far away from the mountains.
At this point they all had that in common, that they wanted to try something new in their life, so they decided to start a new brand - and the rest is history.
Picture was and is a 100% committed responsibility and sustainability-driven eco-design. This means that all products are made from 100% recycled, organic or responsibly sourced materials.
Today the brand is present in more than 30 countries and available at 700 retailers.