Stygma

Stygma is a rollerblading brand with a vision of creating a serious clothing rollerblading brand for adults. Their clothing is designed to look good and to fit well, taking into consideration the exclusive needs of rollerbladers as well as being clothes that would not look out of place in a fashion store.

A Stigma is a mark which differentiates a person from others - it's passion. Stygma decided that rollerblading is their Stigma and they changed the spelling from Stigma to Stygma because they wanted to create a term exclusive to rollerblading.