World Industries

World Industries stands as one of the most iconic names in the history of skateboarding. Established by Steve Rocco and Rodney Mullen towards the end of the 1980s, the brand achieved recognition in the 1990s, swiftly becoming a keystone of skate culture. World Industries has consistently been a favourite among skaters globally, thanks to their daring graphics and designs.

Central to the brand's identity are the iconic figures Flameboy and Wet Willy. The Flameboy and Wet Willy skateboard range quickly turned into a classic, captivating an entire generation of young skateboard enthusiasts.

In the present day, World Industries maintains its heritage as a skateboard brand focused on youth. With a broad range of World Industries complete skateboards, apparel, and accessories, the brand honours its origins while continuously adapting to the contemporary skateboarding environment. Discover the newest World Industries skateboard collections and help sustain the legend—one trick at a time.