The vision of SHRED was set in motion in 2006 by Olympic and World Champion alpine skier Ted Ligety, alongside Carlo Salmini, a materials engineer passionate about the mountains. They collaborated to establish SHRED for enthusiasts of the mountains, including skiers, snowboarders, and mountain bikers, aiming to instil a sense of confidence and safety during their adventures.
SHRED creates groundbreaking eyewear and protection intended to challenge conventions and fuel aspirations through continuous innovation, ensuring the safety of your head and eyes throughout your journey.